Ayam Brand - Warm and Caring Platform for the Children

Ayam Brand is back on its annual nationwide Ayam Brand Community Care. This year marks 10th anniversary by Ayam Brand Charity Campaign to shower the love and caring to the charity homes and it has included charity houses of Penang as well.


Happening on a sunny afternoon, children from four different charity homes are all armed for Ayam Brand Junior Chef cooking competition, themed "We Care, We Are Family". They are in the team of four, each, proud representatives of Rumah Kebajikan Seri Cahaya, House of Hope, The Cerebral Paisy Children's Association of Penang and Rumah Kanah-Kanak Taman Bakti.

Added by Mr Nicholas Nyeow, Ayam Brand's Marketing Manager, cooking competition like this is a great platform to encourage children's independent skills and self confidence, not to mention, instilling healthy eating habits. What's more, they would have a memorable and fun manner at outside of the houses, too.

The ingredients were all supplied by Ayam Brand and the contestants were required for hands-on preparation for high-tea food.

With thirty minutes of time allowance, they were all focusing to serve the great food in terms of presentations, taste and not to forget, the cleanliness during food preparation.

Contestant is  concentrating in plate presentation with sliced cucumber and carrots.
Spot a big love shape from the white hat? 

I was honoured to be one of the judges to evaluate the food prepared by four team of children. What I observed was their dedication and patience in doing their best for this competition. They are like none other than the usual children in terms of capability.



Coconut and Chia Yogurt Fruit Parfait from Rumah Kebajikan Seri Cahaya


Monster sandwich from House of Hope

Tuna Salad Pasta from Rumah Kanak-kanak Taman Bakti

Contestants from The Cerebral Palsy Children's Association of Penang
 making their best to serve tuna sandwich

Coming to the most anticipating of prize giving session, contestants from Rumah Kebajikan Seri Cahaya outstood with the delicious parfait. Second, third and consolation prize were achieved by contestants from Rumah Kanak-Kanah Taman Bakti, The Celebral Palsy Children's Association of Penang as well as House of Hope respectively.


The children from four teams gathered for memorable shoot

As part of the effort in community care, Ayam Brand distributes two-month supplies of the preservative-free canned products up to 60 charity houses, 57 across Malaysia and the other three to Brunei Darussalam. It is to extend the variety of children, disabled and old-folks' regular diet, in fast and convenient preparation.


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Special Thanks for Mr Mark James for extending the invitation
on behalf of Ayam Brand Malaysia